BIOGRAPHY

Emmanuel Appiagyei is a pioneering force in Ghana’s music landscape, widely respected for his forward-thinking approach to music marketing, artist development, experiential curation, and brand strategy. Known for his keen eye in identifying rising talent before they break into the mainstream, he has rightfully earned the title "ARTIST FRIEND", a trusted ally to emerging creatives.A self-driven professional with a proven history of managing high-stakes projects, Emmanuel brings a rare blend of strategic thinking and executional excellence. His sharp organizational skills, relentless pursuit of quality, and commitment to going above and beyond have made him instrumental in amplifying brand visibility and driving impact across Ghana, the diaspora, and global markets.

EDUCATION

UNIVERSITY OF PROFESSIONAL STUDIES
Chartered Institute Of Marketing
Location: Accra, Ghana
Year: 2014 - 2018

THE SARZ ACADEMY
Digital Marketing | A&R Administration
Location: Lagos, Nigeria
Year: 2022 - 2023

CAREER HISTORY

MDUNDO MUSIC
Country Manager (Ghana)
Year: 2020 - 2023

CRUX GLOBAL | SONY MUSIC
Senior A&R Manager
Year: 2021 - 2025

DJ LORD OTB
Brand Marketing
Year: 2023 - Present

EXPERTISE

Below are some of the expertise services I can offer you.

A&R CONSULTING
With proven experience in the ever-changing music industry, I provide hands-on guidance to unsigned artists and record labels. I focus on discovering talent, helping them grow, and creating strategies that make them stand out in today’s fast-moving music scene.

PROJECT MANAGEMENT
With broaden experience across diverse projects, I provide expert project management solutions tailored to your unique needs. I understand that no two projects are alike, so I customize my approach to deliver a personalized, efficient, and results-driven experience, ensuring your objectives are met seamlessly from start to finish.

DIGITAL MARKETING
Backed by extensive experience in digital marketing, I help brands, musicians, and corporate entities maximize visibility and extend their reach. I combine creativity with data-driven strategies to deliver tailored campaigns that connect with your audience, boost engagement, and strengthen your online presence.

EXPERIENTIAL CURATION
With years of comprehensive experience bringing brands and music to life, I craft immersive, unforgettable experiences that connect your audience on a deeper level. From pop-up events and listening parties to interactive activations, I manage every detail to ensure your vision comes to life and leaves a lasting impression.

BRANDS

Throughout my career, I've had the privilege of collaborating with a diverse array of innovative and influential brands. Here's a glimpse into some of the notable names I've partnered with or worked alongside on this exciting journey.

ARTIST FRIEND COMMUNITY

With years of experience in the music industry, I've become a trusted mentor, known for spotting potential early. Now, I'm channeling this passion into a vibrant music community dedicated to empowering artists and professionals.Through workshops, mentorship, panel discussions, and networking events, the platform fosters creativity, knowledge-sharing, and collaboration. It also prioritizes emotional well-being, ensuring artists feel supported both professionally and personally as they navigate the evolving music industry.JOIN COMMUNITY HERE

LET'S CONNECT

Experience the magic of my expertise as I continue to push boundaries and redefine the landscape of creativity and music. Should you have any inquiries, feel free to reach out to me. I look forward to working together and appreciate your interest in our partnership.

Thank YOU!

I understand the importance of your inquiry, and I'll do my best to respond to you as quickly as possible, cheers!