BIOGRAPHY

Emmanuel Appiagyei is a pioneering force in Ghana’s music landscape, widely respected for his forward-thinking approach to music marketing, artist development, experiential curation, and brand strategy. Known for his keen eye in identifying rising talent before they break into the mainstream, he has rightfully earned the title "ARTIST FRIEND", a trusted ally to emerging creatives.A self-driven professional with a proven history of managing high-stakes projects, Emmanuel brings a rare blend of strategic thinking and executional excellence. His sharp organizational skills, relentless pursuit of quality, and commitment to going above and beyond have made him instrumental in amplifying brand visibility and driving impact across Ghana, the diaspora, and global markets.

EDUCATION

UNIVERSITY OF PROFESSIONAL STUDIES
Chartered Institute Of Marketing
Location: Accra, Ghana
Year: 2014 - 2018

THE SARZ ACADEMY
Digital Marketing | A&R Administration
Location: Lagos, Nigeria
Year: 2022 - 2023

CAREER HISTORY

MENORA CAPITAL
Founding Partner
Year: 2018 - Present

MDUNDO MUSIC
Country Manager (Ghana)
Year: 2020 - 2023

CRUX GLOBAL
Senior A&R Manager
Year: 2021 - Present

DJ LORD OTB
Brand Marketing
Year: 2025 - Present

EXPERTISE

Below are some of the expertise services I can offer you.

A&R CONSULTING
Leveraging my comprehensive knowledge of the ever-changing music industry, I offer specialized strategic guidance to unsigned artists and record labels, concentrating on talent discovery, fostering growth, and sustaining a competitive advantage.

BRAND IMAGE DEVELOPMENT
In the ever-evolving landscape of business, a strong brand is a powerful asset. Through my brand image development service, I aim to empower clients to leave a lasting impression and achieve sustained success in their respective markets.

DIGITAL MARKETING
Maximize your brand visibility and extend the reach of your music with innovative digital marketing strategies. As a specialist, I offer a unique combination of creativity and data-driven insights, delivering tailored campaigns that connect with your target audience, boost engagement, and enhance your online presence.

PROJECT MANAGEMENT
With extensive experience managing a wide range of projects, I offer a depth of expertise and knowledge. Understanding that each project is unique, I customize my approach to meet your specific needs, providing a personalized and efficient project management solution.

EXPERIENTIAL CURATION
I offer experiential curation as a specialized service for music artists, brands, and creatives. My focus is on creating immersive, interactive experiences that surpass traditional marketing methods, using creativity, storytelling, and audience engagement to help artists connect with their fans in meaningful and memorable ways.

BRANDS

Throughout my career, I've had the privilege of collaborating with a diverse array of innovative and influential brands. Here's a glimpse into some of the notable names I've partnered with or worked alongside on this exciting journey.

ARTIST FRIEND COMMUNITY

With years of experience in the music industry, I've become a trusted mentor, known for spotting potential early. Now, I'm channeling this passion into a vibrant music community dedicated to empowering artists and professionals.Through workshops, mentorship, panel discussions, and networking events, the platform fosters creativity, knowledge-sharing, and collaboration. It also prioritizes emotional well-being, ensuring artists feel supported both professionally and personally as they navigate the evolving music industry.JOIN COMMUNITY HERE

LET'S CONNECT

Experience the magic of my expertise as I continue to push boundaries and redefine the landscape of creativity and music. Should you have any inquiries, feel free to reach out to me. I look forward to working together and appreciate your interest in our partnership.

Thank YOU!

I understand the importance of your inquiry, and I'll do my best to respond to you as quickly as possible, cheers!